Guerrilla Marketing!

I really enjoy learning about guerrilla marketing.  For one, it makes my inner cheapskate happy and for another, it can really allow you to get creative.

I think it also goes hand in hand with niche marketing. You need to separate yourself from the pack and the best way to do that is to find your niche and the guerrilla the heck out of it!

Guerrilla Marketing Ideas  lists 25 of what they think are the best marketing ideas.   I like this article because it is recent, from July of 2018. It looks at using some of the less know social media sites, like Reddit, as well as really capitalizing on the internet.

         One idea is developing free themes for bloggers or websites. You can then hard code a back-link to your on site and piggy back from a bigger and more popular site or blog.
        Another is using a site like Hootsuite to follow buzzwords and hashtags that are trending and also use them.   You'll then show up in these searches.
       Twitter "leap-frogging" is another great idea.  Let the internet do the hard part for you, by taking advantage of search engines to see what are the trending articles/pages that most closely align with yours and then share your information with them directly. There is more information about that , here from the guy who coined that term.
      Utilizing LinkedIn is another idea.  I feel that this lends a certain legitimacy to your business and can tap into more connections and markets that Facebook and Instagram might pass by.
      The last idea is stickers and decals.  This partially appeals to my inner child but I've seen more and more people turning to a cute or clever sticker to hand out, for free. People love free and it gets them looking and thinking about your brand. Even more, when the stickers or decals are actually placed on a car, backpack or even wall.  It spreads your message further and to unexpected areas.