I don't think that this is a new idea. People have been paying for things like a murder-mystery dinner for a while now. There are a few companies that offer "tipsy painting" which involves drinking and painting canvases. The idea is that social, in that these are group events and also an experience.
Anyone can drink and paint but a lot of people think they don't have the ability and enjoy the help of a teacher saying how to turn a blob of blue paint into an ocean.
A company I recently discovered, 1818 Farms, has turned buying flowers, into an experience.
1818 Blog
They grow their own flowers, then cut them, and drive them to locations to sell. Sometimes they offer bouquet making classes. This is something that might seem unnecessary, as one can go into most any grocery store and buy flowers or pre-arranged bouquets but this offers a lot more customization and personalizing. They also emphasize a "seed to vase" initiative. It brings an awareness to the fact that living plants come from the ground and are real things.
People can have a feeling of back to nature without having to dedicate the time and resources to growing their own acres of flowers.
This brings me to the idea of having a mobile farmers market. People are loving the idea of choosing fresh, organic fruits and vegetables but getting to the farmers market isn't always convenient. Bringing the food to the people seems like a next logical step in a "farm to table" movement. Personally, as I rather enjoy growing flowers, too, I love the idea of offering both fruits, veggies and flowers, to round out the experience and shopping.
It would be changing, depending on what is ripe and in season, so people would want to come back, again and again, for the freshest of what is in season.
No comments:
Post a Comment