Marketing online is such an easy way to go about marketing your company or your brand. This goes beyond a simple social media presence and looks at things like email campaigns and search engine marketing.
It isn't enough just to have posts and followers and "likes". Those clicks need to be able to turn into real revenue, either by customers buying things from your site or through pay-per-click advertising.
Content has to be in the right area at the right time.
Do you get in on a mailing list and send out 1000 emails? Do you piggy back off of a like minded other company, ideally one more successful than you? Do you pay to have your website featured on the first page of search engine listings?
7 Different types of Digital Marketing offers some ideas and suggestions.
Advantages and Disadvantages is another good site. They point out the disadvantages of e-marketing and only having an online presence. Sometimes people still want to have hands on , face to face time with a product and don't only want to interact online. Also, it takes time to keep everything online updated. It needs to stay fresh and current or can slip from the minds of potential customers, especially during the start up.
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